If given the chance, many people would opt to skip some challenging steps in order to reach their goals. In the case of search engine optimization or SEO, online businesses may choose to skip the ethical steps that lead to a successful marketing campaign. What they do instead is fall for bad practices that promise easier and faster ways toward success. However, these unethical techniques can mean doom for an online businesses.
Here is a quick introduction to black-hat SEO tactics and why you should avoid them at all costs.
The Bad Versus the Good
SEO’s main objective is to improve a website’s ranking in the search engine results page for well researched keywords which specifically target your ideal customer profile. It is the most productive and direct form of inbound marketing where people are coming to you, already qualified by the fact that they are choosing to search for that exact term, phrase or question- which is quite an amazing situation for a business which needs constant generation of leads to survive and fill the sales pipeline.
In principle, achieving this goal is not an easy task. Becoming a leader in site ranking takes a lot of time and effort.
This is why many users try to speed up the process by playing with the system and resorting to dirty tricks known as black-hat SEO. These SEO techniques, which are considered unethical, come in a variety of forms. Some of these forms are keyword stuffing, page cloaking, use of invisible text, and bad neighborhoods.
On the other side of the spectrum lies white-hat SEO, which is composed of ethical SEO techniques. Between the two, white-hat SEO requires more time and effort because it depends on consistency and repetition to succeed. However, white-hat tactics are more favorable and more effective in the long run.
Disadvantages of Bad Practices
The downside of unethical SEO greatly outweighs whatever advantage it may offer.
For instance, hacking the system of search engines like Google creates a pattern that can be traced easily. Once search engines identify the offender, they penalize it immediately by lowering the rank. They may even completely ban the offender from the search engine index. Using unethical tactics ultimately makes websites become invisible on the Internet.
In addition to that, a website’s reputation declines or fails to set off due to the use of black-hat SEO techniques. A bad online reputation can seriously decrease the traffic received by this website.
Through these instances, the good effects of black-hat techniques can be considered temporary.
For online businesses that are just starting up, the quick results from unethical SEO can be truly tempting and enticing as a quick win strategy. But it is worth considering that black-hat tactics do nothing good at all to any website in the long run. If anything, consider them as a total bane to your business. Black-hat SEO wastes your time while it does not bring long-lasting benefits to the table which is what you want and need as an authoritative business, looking to build trust.
You want to take the initiative and build organically, through genuinely good content creation and provision. Guest posting is an amazing thing but not just for link and domain authority juice, it is about the public relations, the awareness and visibility of gaining a platform on some other business or publications website with a new audience exposure. Therefore it is your stage to engage them and interest them with knowledge provision. This is the true value of, regardless of the SEO link you receive.
The shares and traffic from this guest post campaign often outweighs the backlink strategy result. Focus more on being relevant and good instead of taking short cuts. You need to walk through the mud in life if you veer want to get to the higher ground. And when you achieve success ethically, you will feel a lot better and more proud of what you created. A winning, long-term formula.
Penalisation of your online presence is not worth all of your hard work and efforts of the whole company, throughout the years. The investment, the time, the commitment. Pull together and use the authentic link building methods.
Email marketing, Twitter direct messaging and using the search engine to find collaboration opportunities. These are not forced, they are mutually beneficial. Submitting elite level, hard practiced and studied content for the major sites and blogs within your industry. The 70+ domain authority sites are going to be worth the value and effort. Create the content, strategies the outreach and earn the rewards. Graft is the currency with creates the performance you require.
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