What’s non-profit fund raising? How technology can be used for fund raising? What are some popular examples? These are a fewsignificant questions that a fund raising nonprofit institutionsshould be aware of. Among the most important fundraising activities, is the Donor Centricity.Everybody has believed into the notion that the donor experience must be in the spotlight above all else. Themulti-channeltactics, strategiesand legacy focus on siloed served nonprofit organizations very well in the past.
First, let’s see what is Fund raising. Primarily, fund raising is a voluntary-contribution for some causes that are important for you. These causes may include construction of orphaned schools, building a new faculty, providing foods and books to poor children; creating a new department at a hospital; a new generating relief fund for victims of various natural calamities and building of old age home among other things.
It’s essential, however, to assimilate across different technologies to build a connected and personalized donor experience that is mainly focused on affinity, donor’s mindset, and requirements at everysegment of their life-cycle. Because ofhuge competition for donor giving, the idea attributes that if you don’t create the desired experience, then someone else will.
An Expert’s Opinion
Ann Green, a Nonprofit Communications Mentor advises that as a nonprofit organization looking for fundraising strategies, your focus should be on building strong relationships by thanking your donors. No matter whether you are gathering funds for your museum, hospital, educational institutionor else one, luckily along with conventional ways of making a phone call or sending a hand-written message, you can use interactive technologies such as The Donor Walls or The Donor Recognition Displays or The Hospital Donor Display or The University Alumni Wall and many others.
3 Wonderful Donor Display Examples
Secondly, for the readers inspiration, here are a few donor walls and displays from world’s leading organizations:
- To see Donor Recognition Walls at Humber CollegeToronto, Canada, Click Here
- To see University Alumni Wall of Saint Joseph’s University, Click Here
- To see World’s Largest Donor Wall, Click Here
- To see a video of Way Finders, Click Here
Thirdly, let’s now discuss the three ways of integrating technology into your fundraising strategy to maximize output.
Share Powerful Stories Using Videos
Crowdfunding and fundraising in their finest forms are all about story-telling. These days, the most attractivetechnique to tell a story is through video. Video is a medium of simply digested and shareable content, whereas adding some level of tangibility between the cause and the donors. Fundraising reports suggest that the maximum grossing campaigns have all made use of video. The one caution is to create video, whichdisplays the potential outcome and impact of the campaign. However,producing a fantastic video is oftentime-consuming and expensive, the return on investment has been proven several times. Below are a few types of beautiful stories for fundraising:
- Animation
- Classic video advocacy
- Videos with a perfect Call to Action (CTA)
- Mobile devices: Video on the go
- Digital stories with photos & narration
For Easier Giving Develop Mobile Apps
Moreover, for nonprofits of any size, mobile marketing has turned the game when it comes to creating awareness, attracting donors and gratifying them for their devotion. The ease and convenience of usage of position based technologies for donation isn’t only helpful to you… but for donors. Gone are the days of confusing and multipleactivities to send in a donation. Pay supporters motivation to do good, pay businesses amotivation to contribute$$$ and supply your nonprofit the tenability it demands.Here’s a list of 5 popular apps:
- I Can Go Without (Available on App Store)
- Check-in for Good
- Google One Today
- Charity Miles
- HelpBridge
Use Digital Technology to Attract and Impress Donors
Furthermore, one of the ways nonprofits should integrate technology to empower their fundraising abilities the most critical is to fully impress and inspire their donors. A good donor displayassists in creatingrecognized memory about event attendees, volunteers, donors and many others. With fund growth staff turnover at an always high, it’s vital to obtainbasic information e.g.why they give, who gives and when they’ve given.
These are a fewessentials of fund raising and how they must be done. However, it is a toughjob, no doubt, particularly when you do it for a nonprofit organization, but remember, it isn’t impossible.
