For the past few years, we can say that the IoT has been shaping our lives in ways more than one. It advancements continue to develop each year, and a good example of this would be how we can easily manage the temperature in a building with smart thermostats. Aside from that, you can even monitor your caloric intake, as well as the number of steps you take on a daily basis with a fitness tracker.
We live in a world where technological devices have been part of our lives, and with the Internet of Things and big data, these devices would be connected in one way or another to yield better results in the future.
By connecting a number of devices, it would be possible to leverage shared data across different channels. Aside from that, with all the devices sharing data points, these data would become more useful in a number of ways, such as how we run our business.
Considered to be the hottest buzzwords in the industry as of the moment are cloud computing and big data. Its current trends indicated that the pair would continue to evolve in the next couple of years. This can already be observed as significant players are starting to transfer their important data into the cloud, with hopes that they would be able to ride the trend successfully. Basically, there’s a notion that with cloud computing one can enjoy better processing at a more affordable price.
Services, such as Google BigQuery, and Amazon Redshift are all highly useful they allow the customers to personalize the amount storage, as well as the process of various levels of power according to their needs.
The increase in data would have a positive impact , because cloud computing would be able to eliminate the empty space between the data collected, as well as capacity to collect valuable insights using real-time analytics.
Although self-driving cars may seem pretty simple at first glance, they actually utilize a highly complex system through IoT. Basically the Internet of Things allows several devices to be connected with each other through a cloud system. These advanced systems will help cars navigate dangerous environments by interacting with construction safety cones and other beacons on the road.
To better explain this, a car with an IoT-based technology system is capable of sharing vital information, such as the road the car is driving on, as well as the vehicle’s condition while it’s moving. It’s not limited to that; information about navigation, roads, traffic, and more are also gathered by these systems and evaluated by the car’s own computer system that it acts as its own driver.
With IoT technology, this road safety can be enjoyed, as driverless cars are considered to be way safer than traditional cars. Car accidents, poor driving abilities, and traffic, are just some of the common problems like to human error. With a computer system, it will be capable of driving in any kind of condition, without the risk of getting involved in an accident.
As devices become connected and communicate with each other, business sectors would be able to offer better customer service and there will be more business opportunities. Furthermore, a seamless platform would also business owners to integrate their services and products in the lives of customers.
As the big data continues to grow, multiple companies will start to emerge with individual products that offer a solution for a portion of space. This would influence the customers in getting multiple tools and discover how to use them together.
A lot of people have the misconception that multiple tools are rather inconvenient as they slow down the process, complicate compliance, or create data redundancies.
With IoT, this will become different– everything will work smoothly together. Furthermore, the best way to fully understand the customer is to extract day from multiple sources. This type of interconnected data would allow marketers to create a unique marketing campaign according to the preference and behavior of the client. This act would result to a more authentic and deeper engagement between companies and their target audience.
The bottom line is, as more and more devices become connected to IoT technology, they will become digitized, reinvented, or possibly eliminated. So, for a company to take advantage of this, it’s very important that they identify how to utilize the organization’s master data and strategic data first.
Chris is a Digital Media Strategy Consultant in Orlando, FL with 13 years of experience as a freelance writer, PPC manager, and SEO strategist. When he is not helping businesses make more money, he enjoys spending time with his wife, hiking, and playing video games.
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