You’re not going to hear very much about any rub test before the name Sutherland rub test comes into the conversation. That’s because this is one of the oldest and most trusted of all rub tests in history, a patented way of doing things that industry experts trust when they need to truly push the limits of their product to ensure that they are getting the best performance out of what they’re selling to customers. A rubtest is an important type of test in the label industry.
When companies make their products, they have to put labels on them that will stand the test of time. This means that the ink on the label won’t fade, smudge, or otherwise become unreadable because of shipping and handling. To make sure that the abrasion from handling doesn’t destroy the ink on the label, they perform a rub test. And nothing is quite as reliable as the Sutherland variety, a test that has been around for 60 years and continues to prove itself year after year in various industries.
Companies that make labels would obviously do well to always perform a Sutherland test before shipping out their labels to their customers, but for those companies who create their own labels, they would also do well to always have one of these kits nearby to test the durability of their product. The test itself has a very precise definition, but what it means to your business is that your customers will always know that they got the best product for their money.
If a company orders a batch of labels and these labels scuff and smear, then the company is obviously not going to be very pleased with your product and they will cease to ever order it again. It can mean death to your business and death to your reputation, something that no business wants to ever face. To make sure that you’re always churning out quality products, make sure to perform a rub test before sending out a batch of labels to a customer. You’ll thank yourself if you do. This is quality testing of the highest order and a must for any business that uses ink on labels or fabric to make their livelihood.
Industries have relied on the Sutherland test for 60 years as the go-to test in the industry. If there’s a label that’s not up to par or ink on a fabric that isn’t going to stand the test of time, this test will sort through those inferior products and help you get rid of them before they ship. This is invaluable to a company that depends on its labels and text on fabric to secure their reputation in any industry, and if you don’t run this test before shipping your product, you could very well be shipping the end of your business in a box to unsuspecting customers who thought they’d get the best from you but just didn’t. You owe it to your customers to test.
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