Trying to increase traffic to your website? Well, in case of Google, that’s pretty possible! The below-mentioned techniques will help you drive more traffic from Google (using completely white-hat techniques) and generate more leads eventually!
Let’s get started.
- Optimization of Site For Google RankBrain
Google announced RankBrain algorithm a while ago, and it’s awesome!
Being its first-ever machine learning algorithm, it measures the way you interact with the search results on the first page of Google. The more satisfied the Google users, the higher ranking you’ll get. Although all three of backlinks, keywords, and other conventional signals still matter, Google RankBrain has taken over swiftly.
But how to optimize your website for RankBrain?
Well, other than full-scale SEO of your site, you can do these two additional things for better results with Google RankBrain:
(i) Improve your organic CTR – Add more numbers to titles and descriptions tags to get more clicks and eventually, higher CTR.
(ii) Improve bounce rate & Dwell Time – Write a compelling intro to attract and stimulate visitors to take action. Be clear, concise, and crisp with your introductions. Try to use content divided in mini descriptions.
- Find New (Useful) Keywords on Reddit
Also known as the first page of the Internet, you must have seen Reddit before. But did you know it’s the goldmine for keyword research? Many companies indulged in SEO services understand the importance and benefits of this platform, especially for finding untapped long-tail keywords. Terms searched most in Reddit threads might be the ones being hunted on Google repetitively!
Scan the threads thoroughly for terms that appear again and again and use them for your keyword research!
With this, let’s move to the next of our most-popular SEO strategies for more traffic, more conversions, better ranking, and much more.
- Do More With Your Blog – Update, Upgrade, and Re-Upload Blog Posts
Rather than writing a new blog from scratch, why not use an existing post? That’s the idea! The choices are many, and you can do so much with the old post. Add some facts, new stats, updated info, or whatever else you can and make sure you re-promote among your audience.
Social sharing is also appreciable in such case. The outcome? You can get more than 100% increase in the organic traffic to that specific page!
This SEO technique works great, and when used right, you can benefit significantly from the same.
- Use AdWords Ads For Your Title and Description Tags
Meta descriptions are a critical part of search engine optimization, and attractive title and description tags undoubtedly bring more clicks in SERPs and you’d like to get the same. But how come you know what your audience will click on?
Pretty simple. Take ideas from your AdWords Ads. Copy the text from the successful ads and use them to create compelling title and description tags into click magnets. Keep a watch on whatever interesting you can use from the ads into your title and descriptions.
Result?
When you add these terms in your meta tags, you will probably get more clicks as you’ve included the most searched terms.
- Use Wikipedia For Broken Link Building
Also followed by proficient SEO agencies, the technique of using Wikipedia for broken link building is too good to use. However, this one’s little complicated, so it’s best to leave it to experts in SEO services if you are a beginner.
Here’s what this technique means:
Broken link building is a perfect mix of all three qualities – potent, scalable, and completely white hat.
The only pain in the neck is finding the broken links in Wikipedia.
The trick here is to find the ‘deadlink’ in the footnote, which acts as a confirmation to editors that a link is actually dead.
Once you’ve got a dead link, recreate the data on your website and provide the link to replace with the dead one. This way, you will get a direct link from Wikipedia on your content page.
So these are just a few SEO strategies that are working well in 2018 and will hopefully continue to do so throughout the year. You can also consult professionals for SEO services for an all-in-one package, or you can do your homework and get started on your own!
