In this modern era advancement in technology has helped people in many ways. People usually travel around to grab many items or take stress of organizing any event but now all the things can be done with the help of internet by sitting at their own place. If you need to find any service or product nearby, you should prefer surfing about it on internet so that you can easily get an idea about the best service provider of your area. But did you ever think how this search engine performs. May be not, but reading this article will give you an idea as how the search engine works.
How does search engine operates?
Nowadays, you can find a number of Search Engine Company using which you can search about anything. Basically the search engine is a designed software which uses various coding to perform search for the keyword you enter from World Wide Web. The results of search are displayed in lines which are also known as SERPs (search engine results pages). The information which gets displayed includes different web pages, images and various kinds of files that may include the content of which you are looking after. Search engine companies provide rankings to all websites linked to them, according to which the search engine displays result. Various companies use various SEO techniques to improve their rankings.
What is search engine optimization technique (SEO)?
SEO techniques include various ideas using which companies can improve their rankings in search engine. Improving website rankings means companies will easily be able to connect with potential new users. There are mainly two kinds of SEO techniques applied by professionals which are black hat SEO and white hat SEO. Black hat SEO techniques involve the techniques which are applied by going against the terms and conditions of search engine while in white hat SEO strategies are applied by complying with the rules of search engine.
