Local SEO can help almost any type of business to thrive in its locale, but there are several types of professional or establishment that can use these services more than any other. Here are six examples of businesses that are better when paired with knowledgeable SEO services.
With the widespread use of websites like Trulia and Zillow, real estate agents face extremely stiff competition even in their own, local markets. If you search for generic terms like “homes for sale”, you’re likely to receive thousands of results, and even those targeted toward your area are unlikely to be specific enough to help smaller, independent agents attract your business.
This is how local SEO services in Los Angeles and comparable areas are helpful. By creating copy content that use specific terms and phrases, these keywords will be picked up during longer form searches. This means consumers looking for terms like “high-end real estate” or “affordable housing” can find exactly what they’re looking for — and lesser-known real estate agents in the area can have a chance to be seen for their specialties in service.
Bars and Restaurants
Whether diners are looking for a delicious meal close to home for a weeknight dinner or searching for an exotic location to grab a drink while on vacation, localizing your advertisement and outreach as a food and beverage location makes perfect sense. You’ll reach the people you want to, and they’ll get the refreshment they need, home or away.
Pet owners are willing to do a lot for their four-legged friends, but traveling usually isn’t on the list. For groomers, pet food and supply retailers, veterinarians, clinics and other services, using a local SEO service to maximize their impact on the local community is a great way to attract the business of the pet-loving crowd.
Plumbers, Painters, HVAC Professionals and Other Contractors
When heat, plumbing or some other major component that provides comfort at home goes awry, you’re undoubtedly going to go looking for someone nearby to help you fix the problem. If you’re a local provider of these services, you want your calendar filled with appointments to help nearby clients, rather than deriving several hours for a standard job. The key to helping both parties is the use of local SEO services to provide customers with local contract services and providers with the business they want – and none of what they don’t.
Lawyers typically practice within their own region unless they are assigned to a high-profile, national case. Since this isn’t a concern for most, utilizing the benefits of local SEO services in Los Angeles and other large cities helps legal professionals match their services to the needs of clients who are searching for help.
If there’s an emergency or need for an upcoming medical procedure, patients aren’t looking to travel. They want to find what they need as close to home as possible. This is why local SEO services work well for medical providers. They match patients already interested in or in need of their services with the professionals who can provide them nearby.
No matter what kind of business you own, the best way to improve sales is to attract your local customer. Signage, promotions and advertisement is one way to do this, but in the modern age of Google-and-go, there’s no better bet than local SEO!
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