CMS became a buzzword in the web development and content management services sector.
CMS stands for content management system and it is an application that allows the creation, editing, publishing and archiving of digital content. This can be for a single user or more often for collaborative efforts.
Although content management systems vary in their framework, they all work excellently for blogs, web pages, articles, press releases, events, inventories, specifications and in-house order management.
A CMS normally contains all or some of the following:
- Web based publishing tools.
- Text and presentation tools.
- History, editing and version controls.
- Audit logs.
- User and group user permissions.
- Format management.
- Search tools.
- Retrieval tools.
- Data and document archiving.
- SEO friendly URL’s.
- Upgrade wizards.
- Intranet functionality.
Web content management system
You may have heard of a web content management system (WCM/WCMS.) This is a content management system that is configured to manage webpages and content, including text, embedded data, graphics, codes for applications and audio functions.
The most popular content management system is Wordpress which has a market share of over 25% of websites.
Content management services
If you read the above sections and feel daunted or that you don’t have the expertise or resources to work on a contact management system there is a simple, cost and time effective solution, namely, professional content management services.
Web content specialists including the Berkshire based The Wysi Partnership co-ordinate web management services utilising technology, knowledge of CMS, SEO and internet operation. They assist clients to bring their organisation greater visibility on digital platforms. This is an ongoing but cost effective process.
Why is CMS vital?
Without a strong digital presence your business will struggle and without new content that attracts views, the specialists, search engines and their spiders won’t be able to work their magic to bring your enterprise to page one. If no one knows about you, how can they take advantage of your product or services?
More people than ever before use screens to access data and to shop. You can’t rely on the good old print telephone directory or the press to deliver the levels of visibility you need. People expect quick, safe and user friendly experiences online and responsive technology ensures that the webpage looks clear whether the user is viewing a smartphone, tablet or PC screen.
Why are SEO and keywords vital within a CMS?
People search using terms they are familiar with or that they believe will deliver the most effective result.
By creating and publishing blogs, articles and press releases which incorporate the most popular terms this increases the likelihood of your company and services appearing as a match when someone searches.
For example:
- Citrus fruit.
- Fruit orange.
The terms are used in a subtle way that the search engines appreciate. A published document or webpage which features a nonsensical raft of keywords would be penalised, that’s why using web content specialists like Wysi is imperative.
Entrust your content management services to industry experts and enjoy the rewards.
