With us entering into the second half of 2018, it is important that we equip ourselves with the best and the latest trends to gain success in our businesses. Same holds true for digital marketing as well. With social media platforms changing constantly, it has become imperative for every SEO specialists to stay updated on the latest trends that will shape their digital marketing strategies. To help all the London bloggers, we have compiled a list of trends that need to be on the lookout for in the year 2018.
1. Video content
If you have been following the latest social media trends, you would know that video content is gaining quite a lot of popularity nowadays. On YouTube alone, billion hours of video content is watched globally every day and around 8 billion hours by the users of Facebook. The marketing news has it that it is for the growing demand for video content why around 65% of SEO specialists are working to increase their video marketing budget in the coming year.
2. Social media influencers
Social media influencers all over the world are emerging as strong candidates for affiliate marketing. It is for this reason why every SEO Agency works to seek the key influencers on social media today who have the power to reach to the general public and change their perspective. Important celebrities, renowned brands, and all the influential people are doing it and so should you.
3. Data collection
All the London bloggers and the famous UK blogs have been talking about how the UK is becoming more responsible for the data that is being collected by companies lately. With the latest GDPR certifications, the businesses are made to comply with the regulations and protect the personal data of everyone who is a part of EU. Thus, SEO for beginners should now focus on content rather than targeting customers by saving on cookies or gathering important data: this is being rendered by the laws nowadays.
4. Chatbots
As per the latest digital marketing news, companies need to come up with interactive ways of dealing with their customers even when not around. This would include making use of chatbots to save on their efforts and keep the customers’ basic queries handled diligently. Just how companies are working to come up with their own bots, businesses need to start focusing on social media bots as well for their businesses to improve their marketing efforts.
5. Stories
To excel at marketing, the social media experts now have to be great at stories too. The trend that was initiated by snapchat has been picked on by Instagram and Facebook very efficiently and must be used for its added advantage by all the UK bloggers and digital marketing experts to gain influence.
SEO for beginners is all about following the trends and doing what is right. It is through patience and consistency that they will produce the right results for their marketing efforts.
