Search engine optimization (SEO) always keeps evolving and this requires implementing different strategies to achieve your goals. The right California seo service will keep up-to-date with the latest search engine algorithms and uses the right SEO strategies to help your website rank higher. Here are 5 latest trends in SEO that cannot be ignored when developing your SEO plan.
1. Content Marketing
Content marketing is integral to search engine optimization. It involves creating high quality content that offers value to your target audience. It is one of the most powerful SEO strategies that can help your listings rank high in your search engine results pages (SERPs). It focuses on the creation and distribution of relevant and valuable content to draw highly targeted audience.
2. Social Media Promotion
The importance of social media signals to SEO has increased in the last few years. Some of the effective strategies that your SEO service can implement to increase your social media engagement levels include:
- Adding social media widgets in blog posts to increase social sharing
- Sharing all your content on social media as and when it is posted
- Installing social feed on your webpages
- Ensuring that your social media profiles are linked to your website
3. Improving User Engagement
Improving user engagement on your webpages can also help in affecting your search rankings. This involves reducing the bounce rate and increasing the average time spent on your site. Even though user engagement influences search rankings indirectly, you should optimize your website to improve it. When your visitors spend more time on your pages, it sends a positive signal to search engines about your site’s usability.
4. Responsive Design
Mobile search traffic has already grown bigger than desktop search traffic. Google and other search engines have also updated their search algorithms to increase the importance of responsive web design in search ranking. The right California seo agency will ensure that your website is mobile ready to prevent it from getting penalized by search engines.
5. Semantic SEO
Search engine optimization has evolved beyond keyword optimization. Even though key phrases still have their importance, semantic SEO has become more central. Semantic SEO focuses on finding relationships between words and infers the context from sentences. This will help deliver better and more useful search results.
These are the latest trends in the search domain that should be kept in mind when developing your SEO strategy. Besides, these trends are also expected to stay relevant for a long time.
